Care for the Core
Care for core of our business through commercial and operational excellence while building sustainability into our commercial value proposition and ensuring the sound use of our capital.
Grow the Core
Grow our well-established markets within Salmon and Selected Species to achieve further economies of scale and become even more relevant to our customers, mainly across the European geographies.
Reach Beyond
Become a truly global player in all major aqua markets, promoting our focus on sustainable and efficient aquaculture. Focus on accelerating growth in Asia and expanding our market position in Latin America.
Future-Proof Business
Move into related business areas, innovating for next generation product solutions and services. Enabling commercialisation of novel raw materials, AI-based farming solutions and related technologies.